Head of Marketing

The Head of Marketing will be responsible for strategically positioning Robin Radar in the fast developing market for small object detection. This includes driving brand awareness to generate high-quality sales leads and accelerate business growth, understand market requirements and help translate these into commercial plans and product roadmaps, and help drive overall company strategy as part of the extended leadership team. Reporting directly to the Chief Commercial Officer, this role sets the vision and direction for all marketing activities, from brand and digital to events and campaigns, ensuring cohesive messaging across all channels. The Head of Marketing will lead and grow the marketing team, develop and execute comprehensive short- and long-term strategies, and oversee the effective use of CRM to boost engagement and conversions. With accountability for monitoring market trends, expanding Robin’s presence in North America, conducting market research, and managing the marketing budget, this role plays a pivotal part in shaping the company’s positioning and supporting its overall business plans.

Responsibilities

• Develop, execute, and present both long- and short-term marketing plans in close consultation with Robin’s management team, aligned with our overall growth strategy.

• Lead, manage, and grow the marketing team, fostering a high-performing and collaborative culture.

• Monitor trends in relevant market sectors to anticipate opportunities and challenges.

• Evaluate, analyze, and optimize ongoing marketing campaigns to ensure effectiveness and ROI.

• Champion the implementation and effective use of the CRM system, driving adoption and conversion growth.

• Drive the development of the North American market by growing brand presence through targeted campaigns, events, and the addition of local resources.

• Build a strategic marketing function by conducting market research, analyzing positioning, and providing strategic inputs into business plans and product requirements.

• Manage and monitor the marketing budget to ensure efficient allocation of resources and maximum impact.

• 5–8 years of experience in marketing, including at least 2 years in a leadership role such as Head of Marketing or Marketing Manager.

• Proven marketing experience within a technology-driven environment.

• Familiarity with complex, long sales cycles and the ability to tailor marketing strategies accordingly.

• Strong capability in positioning brand and product messaging effectively.

• Creative mindset combined with a structured and strategic approach.

• Confident presenter with strong customer-facing skills and professional self-assurance.

• Analytical thinker with strong problem-solving skills.

• Based within commuting distance of the office in The Hague.

• Fluent in English, both written and spoken.

• Hands-on experience with HubSpot, Jira, and Adobe InDesign is a strong plus.

Additionally, depending on the role and its responsibilities we may request a certificate of conduct (VOG) before or during the employment period. We appreciate your understanding and cooperation in this matter.

N.B. All applicants, we realize that this is quite the list and people come with various levels of experience. Don't be afraid to apply even if you feel you don't meet every desired skill. Our mission is a journey and there's plenty to learn on the way!

But of course, you should identify with our core values: trust, responsibility & transparency.

What's in for you

• Working for a Great Place to Work® certified company;

• Opportunities to develop your skills even further through training and certifications;

• High quality laptop/desktop, monitor, work phone, noise canceling headphones, and any other equipment necessary for your role;

• An international team of 30+ nationalities, full of high performance colleagues you can exchange experiences with and learn from. As well as having a lot of fun in our social events and Friday drinks!

Robin is a technology leader in tracking and classification of small objects. Our mission is to increase the safety of people and wildlife by preventing bird strikes in aviation, reducing the environmental impact of wind farms, and protecting humans and critical infrastructure against drones. We achieve this by combining purpose-built radars with unique software algorithms. This powerful combination allows us to provide actionable information that empowers users to prevent serious incidents.

We’re growing. Fast. In fact, we are one of the Top 250 Scaleups in the Netherlands. But despite this growth, we stay true to our core values of trust, transparency and responsibility.  At Robin, our accomplishments rely on our remarkable team of dedicated professionals who bring passion to their work every day. 

Looking for a new adventure? Hit apply and join us!